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INVEST & SAVE

A father’s guide to raising financially independent daughters

Momentum Savings

8 MIN READ

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Two people sharing a gift, symbolising how practicing generosity can lead to a healthier and more balanced relationship with money.


Need to know

How do you prepare a 16-year-old girl for a world filled with contradictory advice about womanhood, relationships, and success? You teach her how to build her own financial reserves.

Growing up, my daughter loved the classic story of Cinderella - a fairytale built on external rescue and magical promises. But as she approaches adulthood, my goal as both a parent and Head of Marketing at Momentum Savings is to replace fairytales with financial reality.

How can young women start building financial independence?

Teaching young women to build their own savings - from their first car deposit to long-term wealth - is how we ensure their choices, dignity, and future remain firmly in their own hands. That’s why platforms like #SheOwnsHerSuccess exist: to provide the financial tools, expert advice, and ongoing support women need to achieve their goals and define success on their own terms.

Why does financial independence matter for young women?

Dependence on a partner - whether emotional, physical, or monetary - can be a natural part of a healthy relationship. However, unilateral financial dependence always comes at a risk or even a price. None of us want to go through life financially exposed.

Building independent financial security provides three foundational pillars for young women:

  • Freedom of choice: Having the monetary freedom to make life-defining decisions - whether leaving an unhealthy environment, changing career paths, or pursuing a new passion.
  • Personal dignity: Keeping your self-respect intact knowing that your basic living standards aren't conditional on someone else's balance sheet.
  • A secure future: Ensuring you have enough to make ends meet, both in your mind's eye and practically on your financial ledger.



How to shift from financial dependence to self-reliance

When preparing young adults for the financial realities of adulthood, we must separate fairytale expectations from practical wealth-building habits.

What was historically portrayed as a ‘Cinderella moment’ - being saved from hardship by an external force - needs a literal, real-world definition: it is the exact point a young woman takes 100% ownership of her financial future.

Here is what that mindset shift looks like in practice:

  • From living on external support → to building independent capital: Moving away from relying on a partner or parents for living costs, ensuring personal independence is never compromised.
  • From short-term spending → to goal-based investing: Moving away from immediate lifestyle gratification and focusing instead on structured savings growth for major life milestones.
  • From financial exposure → to active risk protection: Moving away from floating through life without a safety net and taking full control of your own balance sheet.


3 actionable steps to achieve financial independence

Taking responsibility is the first step, but financial independence isn't built overnight - it is constructed milestone by milestone. Whether you are a young person taking your first steps or a parent helping them build a foundation, true self-reliance is forged through actionable planning.

Here is how we turn abstract empowerment into concrete balance sheet assets:

1. Save for short-to-medium-term goals

Financial freedom begins with small, tangible wins. Setting specific targets, like gaining personal mobility or holding a safety net for sudden disruptions fosters essential wealth-building discipline. Structuring your money across emergency funds and tax-free investment vehicles ensure you are prepared for unexpected shifts while remaining on track for life’s major milestones.

2. Secure a property foundation

Owning property or having the capital to secure your own living space is one of the most powerful forms of personal security. Setting up an endowment savings plan to save for a home loan deposit ensures you never have to stay in a living situation that doesn't serve you.

3. Build long-term wealth and retirement security

Starting a long-term investment strategy in your twenties, like saving for retirement in a retirement annuity gives your money decades to benefit from the power of compound growth. Even modest monthly contributions can grow into a substantial retirement fund, helping you achieve greater financial independence and long-term security.

Two children happily sharing a cookie, illustrating the concept of building

A message to my daughter: keep your feet firmly grounded

My daughter is still standing on the edge of adulthood, with all the excitement and uncertainty that comes with choosing a career, discovering who she wants to become, and building a meaningful life.

I hope her eyes keep their youthful gleam for as long as possible. I hope her excitement about what's possible never fades. But I also hope she keeps both feet firmly on the ground - not waiting for someone to slip a glass slipper onto one of them, but taking steady steps towards building a future that's truly her own.



The greatest gift I can give her isn't rescue, it’s independence. It’s confidence, savings, and financial self-reliance to build her own future. After all, the life you want is worth saving for.

Get advice

Ready to secure your future with Momentum Savings? Every rand you save builds something bigger. Speak to a financial adviser today to choose the right savings plan that builds your success one contribution at a time.

Andile Jonas, Head of Marketing at Momentum Savings

About the author

Andile Jonas

Head of Marketing at Momentum Savings

Andile Jonas heads up marketing and brand repositioning for Momentum Savings, Momentum’s long-term savings business. With more than 15 years’ experience across insurance, banking and investments, he has driven a shift toward a client-centred, digitally enabled brand narrative.

Andile is passionate about simplifying complexity, promoting conscious saving and supporting the critical role financial advisers play in shaping better financial outcomes for South Africans.

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