Boost Her Boots Competition
WIN your share of R500 000 to power your business idea.
Are you a woman in sport with a vision beyond the game? Momentum’s #BoostHerBoots competition is your chance to turn ambition into enterprise. Submit your business idea and you could be 1 of 3 athletes to WIN a share of R500 000 in funding. Entries close 10 October 2025. Ts & Cs apply.
How to enter:
- See what it takes to enter.
- Download and complete the official entry form.
- Email your form to [email protected].
About the #BoostHerBoots Competition
Behind every champion is a vision beyond the game. Success isn’t just measured in medals, it’s about building legacies, creating opportunities, and owning your code for financial independence. Boost Her Boots fuels that vision.
Open exclusively to professional women athletes and coaches in official sporting associations or recognised professional teams, this competition offers a chance to win a share of R500 000 in funding from the Owns Her Success in Sports Fund.
The She Owns Her Success in Sports Fund
For too long, women athletes have had to carry the invisible load of pursuing their passion without the financial security to back it. Many juggle second jobs, train like Olympians, and still earn nothing from their sport.
- 50% of elite women athletes make zero income from their sport.
- 74% juggle second jobs while training like Olympians.
- 1 in 4 work full-time just to afford their sporting careers.
Momentum is closing this gap by investing in women beyond the field through the She Owns Her Success in Sports Fund. With R500 000 in funding, mentorship, and coaching, Momentum is helping women in sport step into entrepreneurship, build businesses, and own their success beyond the field.
What is She Owns Her Success?
It's a movement. Not a statement.
There's power in women owning and sharing their success with other women so they can be propelled towards success.
Momentum is a proud supporter of women's unstoppable success by providing financial advice, products, tools, and platforms to encourage women to own their achievements and shatter barriers they encounter on their journey.
Brand resource centre
Pop into our #SheOwnsHerSuccess resource centre – everyone's welcome because your success is by design. Access our AI-powered CV builder to boss your resume, dive into our business toolkit to create presentations that leave a mark, and get ahead with success tips from Season 4 (2023). Be inspired by the latest SheOwnsHerSuccess Workshop Series videos featuring trailblazing women. Tune into podcasts from a powerhouse panel of women proudly owning their success, or view our latest press releases. Need a boost? We've got tips and motivational posters to ignite your inspiration.
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