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Never settle for the status quo

#AdviceForSuccess

#MomentumFutures

#SheOwnsHerSuccess

#ScienceOfSuccess

South African television presenter Leanne Manas sitting and smiling in front of a red background featuring a circular sign that reads South African television presenter Leanne Manas sitting and smiling in front of a red background featuring a circular sign that reads

Success has a number

Most people don't fail financially from lack of ambition, but from unclear goals. A number changes that—bringing clarity, direction, and a way to measure progress, whether it's a retirement target or an investment milestone.

Book your digital seat for the #SheOwnsHerSuccess Season 8 Workshop to join the conversation on defining ambition and building a future backed by numbers.

Womentum (noun)

[wuh-men-tum]

Womentum is the action behind our intention. It is how we show up for women who are building success with purpose. In Season 8, that means helping women define their number, grow it, protect it and reach it through the right support, advice and financial tools.

Womentum (noun)

[wuh-men-tum]

Womentum is the action behind our intention. It is how we show up for women who are building success with purpose. In Season 8, that means helping women define their number, grow it, protect it and reach it through the right support, advice and financial tools.

Miss South Africa 2023 Natasha Joubert in the She Owns Her Success studio, smiling and sitting inside a decorative circular cutout next to a red block of text defining Miss South Africa 2023 Natasha Joubert in the She Owns Her Success studio, smiling and sitting inside a decorative circular cutout next to a red block of text defining

Womentum (noun)

Womentum is the action behind our intention. It is how we show up for women who are building success with purpose. In Season 8, that means helping women define their number, grow it, protect it and reach it through the right support, advice and financial tools.

About the #BoostHerBoots Competition

Behind every champion is a vision beyond the game. Success isn’t just measured in medals, it’s about building legacies, creating opportunities, and owning your code for financial independence. Boost Her Boots fuels that vision.

Open exclusively to professional women athletes and coaches in official sporting associations or recognised professional teams, this competition offers a chance to win a share of R500 000 in funding from the Boost Her Boots Fund.

A table showing how the Boost Her Boots Competition R500 000 prize is split by three winners.

Boost your boots. Start your path to victory.

Find out if you qualify to enter You must be South African and your business idea must be a profit-making enterprise that benefits women in sport. See Ts & Cs for full entry criteria.
Submit your business idea To enter, complete and submit the official entry form online by 10 October 2025. Email attachments about your business to [email protected].
Get shortlisted From all entries, we will select the top 10 finalists based on the strength and potential impact of their ideas. If you’re shortlisted, we will notify you directly.
Participate in the coaching and mentorship programme The top 10 finalists must take part in the coaching and mentorship programme to refine and strengthen their business ventures.
Final pitch and winner announcement Finalists present their ideas, and 3 winners are announced, sharing R500 000 in funding.

Ready to step off the field and into your future? Boost Her Boots could give your business idea the funding it deserves.

She Owns Her Success in Sports

For too long, women athletes have had to carry the invisible load of pursuing their passion without the financial security to back it. Many juggle second jobs, train like Olympians, and still earn nothing from their sport. 

  • 50% of elite women athletes make zero income from their sport.
  • 74% juggle second jobs while training like Olympians.
  • 1 in 4 work full-time just to afford their sporting careers. 

Momentum is closing this gap by investing in women beyond the field through the Boost Her Boots Fund. With R500 000 in funding, mentorship, and coaching, Momentum is helping women in sport step into entrepreneurship, build businesses, and own their success beyond the field. 

Brand resource centre

Pop into our #SheOwnsHerSuccess resource centre – everyone's welcome because your success is by design. Access our AI-powered CV builder to boss your resume, dive into our business toolkit to create presentations that leave a mark, and get ahead with success tips from Season 7 (2025). Be inspired by the latest SheOwnsHerSuccess Workshop Series videos featuring trailblazing women. Tune into podcasts from a powerhouse panel of women proudly owning their success, or view our latest press releases. Need a boost? We've got tips and motivational posters to ignite your inspiration.

#SheOwnsHerSuccess previous campaigns

2022

We’re going for it, again

Our curated workshop experiences on 11, 18 and 27 August 2022 boasted powerhouse panel discussions and local and international VIP speakers hosted by our favourite media personality and host, Sherlin Barends.

2021

My success is unstoppable

This past Women's Month, we showed our support for women by giving them the tools, advice and experiences that empowered them to be unstoppable.

2020

Write your own success story

As an enabler of success, we encourage women to own their achievements despite the obstacles they may encounter.

2019

#NoApologyForMySuccess

Inspiring women to talk confidently about their achievements and their positive contribution to society.

The chapters in our story

#AdviceForSuccess

We enable your journey to success with the help of a trusted financial adviser.



#MomentumFutures

We nurture our youth to achieve their life goals and aspirations by providing access to skills and job opportunities.


#SuccessIsAScience

Success isn’t accidental - it’s built through intentional habits. Financial success follows, shaped by adopting new habits and shifting perspectives.


Join the conversation

Take the world in your own stride.

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